how to start a podcastIn this episode, Randall & David talk about starting your own podcast – why it could be your best marketing move yet, what you can do with your podcast, and how to get started.

In this week’s podcast episode:

00:54 Starting a podcast is a low-cost investment
01:54 Why you should be high on podcasts
03:10 Why should you consider doing a podcast?
04:21 Going mainstream in vehicles
05:40 Be the expert
06:20 Know, Like, Trust
08:39 Getting new leads with a podcast
09:01 You’ll get the call
10:50 How to start your own podcast
11:31 Software for podcasting
14:30 Do you need a website
15:38 Podcasting platform
16:54 What’s next?
17:30 How to generate leads with a podcast
19:00 Topics lists
20:50 Storing your podcast audio file (MP3)
22:18 Publishing
26:18 Bringing in guests to enhance products and services
28:30 Ums and ahs…
29:30 Cleaning up
31:20 Why add images
32:04 Promoting your podcast
33:20 Once and done
34:02 Respecting your listeners’ privacy
34:50 How to set up your podcast the easy way
36:45 Person of Interest
40:27 App of the week

Episode Person of Interest (POI) is Trey Strock of Strock Enterprises, a North Charleston, SC. based Design & Remodel firm.


App of the week – Square – Start accepting credit cards

Reasons to start a podcast:

  1. you own the media and the audience
  2. the more people you touch in your life the more money you earn
  3. the podcast technology is going mainstream in cars
  4. Perfect way to accomplish the know like and trust
  5. You can get new leads
  6. You can nurture new leads and customers with podcasts.

How can you start your own podcast?

Equipment needed:

  • Microphone
  • Software
  • Skype
  • Call Recorder
  • Screenflow, Camtasia, Adobe Audition, Audacity
  • Podcast domain and Website

Things to consider:

  • Plugins
  • Format
  • Topics
  • Frequency
  • Length
  • Where to store your podcasts
  • Where to publish your podcasts
  • iTunes
  • Stitcher
  • Zune
  • Guests
  • Post-recording
  • Editing
  • Cleaning up
  • Publishing
  • Adding a short blog post
  • Adding an image
  • Tell the world – how?

It sounds complicated. All I want to do is record the episode. How can I simplify this?