An inexpensive, easy and semi-automated way to keep in touch with your customers and prospects is email marketing and the use of auto-responders. This week Randall and David talk about the best ways to implement this powerful marketing strategy into your business.

In this week’s podcast episode:

00:41 What auto-responders do
01:01 What Randall is up to
02:11 David meet’s his Granddaughters boyfriend
03:42 What is an Auto-responder?
04:45 Email automation
05:04 Setting up campaigns
07:30 Making it easy
08:00 Top of mind awareness
08:20 Most popular auto-responder programs
10:00 Using it to send email
10:39 Easily stay compliant with spam laws
12:45 Cheap to use
13:43 Setting up processes in more extensive software
15:30 Benefits of auto-responders
16:30 Importance of subject lines
19:02 What is an email bounce?
20:00 Building your customer and prospect list
20:18 Case study
21:18 Profitable marketing most businesses miss
22:12 Get 30 days Free
22:46 Person of Interest (POI)
25:12 App of the week
If you liked this episode or have any questions about implementing this information in your remodeling business, leave us a comment below or feel free to click here and contact us by email directly.

Episode Person of Interest (POI) is Joanne Hall of Villa Builders, a Chester, Maryland based design-then-build firm.

Resources:


Recommended auto-responder software – Click here